Did you know that a new era has officially dawned in the Online space? As had been predicted for several years, mobile internet users now outnumber desktop users in the U.S., starting last January.
Quoting ComScore, CNN/Money showed that “Mobile devices accounted for 55% of Internet usage in the United States in January. Apps made up 47% of Internet traffic and 8% of traffic came from mobile browsers…”. What’s the takeaway? Well, it’s important to understand what these stats really mean to us as business owners.
This data needs to be split into 2 discussions. The first and most simple to address is that 8% of all Internet traffic is coming from mobile browsers. This is a small but significant statistic. For business owners with a website, that means that if your site isn’t mobile-optimized, almost 10% of your traffic is going to bail out because they can’t navigate your site properly. Engage & Convert’s web design and development strategy is based on Responsive Web Design (RWD), that provides for “…easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors).” An Engage & Convert up-to-date website redesign will solve this issue.
Secondly, and for some businesses, even more significantly, more and more users are using mobile apps to interact with the Internet, a whopping 47% of us last January. That’s right. More of us are using mobile apps to access the Internet than from desktop. If you want to reach consumers, you need a mobile app. This trend is only going to continue to rise as well. Engage & Convert are expert mobile app. developers.
We have the insight and expertise to take your message onto the “app exchanges” and to the next era, the era of reaching your target customer on their handsets and tablets. There can’t be a better time to get on the mobile bandwagon, and there isn’t a better company to choose than Engage & Convert to get you there! We look forward to working with you.