It comes in many forms: but we see time and again that calculated change can overcome any obstacle. That's why we've created a process to overcoming almost any problem our clients face. We call it the M.H.E.A. Process.
Begin with what you know. Gather all the analytical data available - be it from call records, sales data, referral partners, and good old Google Analytics.
Having gathered all your data - now we work to understand what's happening! We'll figure out what are the pinch points and develop a hypothesis on how to change things for the better.
This is where we take that hypothesis and turn it into actionable items. Whether that be A/B split testing your site, tracking your call conversions, re-scripting the messaging on packaging, etc... this is where the rubber meets the road.
After the dust settles, we analyse the results. What did we learn? Was there statistical significance? Were the Calls To Action effective?
Then: Rinse & Repeat